Pinkberry

I chose this company because I like the design of its logo (of course, I like frozen yogurt too!). The logo looks cute, fun, and youthful. From doing research about the company I found the target consumer market is health conscious individuals aged 16-34. The brand should be perceived as sophisticated, fun, a healthy dessert option, creative, fresh, and hip. The stores offer a distinctive, simple menu that emphasizes high quality ingredients. The taste of the yogurt is tangy and sweet, but leaves no creamy or dairy aftertaste. One of the company's tag lines is "Pinkberry is swirly goodness".