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| This is one of my favorite book covers. I like the hand drawn aesthetic and the feeling conveyed in the lion's eyes. |
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| This is my other favorite cover. It is clean and simple but still whimsical. |
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| The final concept for my poster is to have eyes looking through a barcode and at the bottom of the barcode, where the upc would normally be placed, it will say "I am not for sale." This is my initial sketch. The eyes will be painted in watercolor and the barcode and text will be designed on top of the scanned watercolor painting. |
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| Here are the final images for the ad project. I created seasonal ads for Summer (pictured above), Spring, and Fall. I tired to use color and texture to make the ads look appetizing. The composition is intended to create a swirling rhythm that mimics the swirl in the yogurt. I had a lot of fun with this project and I am happy I chose Pinkberry. |
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| I chose this company because I like the design of its logo (of course, I like frozen yogurt too!). The logo looks cute, fun, and youthful. From doing research about the company I found the target consumer market is health conscious individuals aged 16-34. The brand should be perceived as sophisticated, fun, a healthy dessert option, creative, fresh, and hip. The stores offer a distinctive, simple menu that emphasizes high quality ingredients. The taste of the yogurt is tangy and sweet, but leaves no creamy or dairy aftertaste. One of the company's tag lines is "Pinkberry is swirly goodness". |
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| I decreased the stroke weight on the logo and it already looks better and more accurate to my original sketches. I picked a higher stroke weight right before critique on Thursday because I thought that it would make the design more "logo-y". Instead, I think it made the design more clunky and awkward. The lighter line weight makes the lines look more tapered and elegant. |
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| This is the typographical logo. I plan on changing this one by cleaning up anchor points, rounding out the bottom of the "d", and decreasing the stroke weight in a few places to make the lines look more tapered. |
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| I like my concept for the illustrative logo but there are definitely some changes that I want to make. The critique on last Thursday was very helpful to point out some areas that I can work on to make the logo better. I am going to tighten and straighten the logo, establish a stronger connection between the tail (the "c") and the "d", decrease the stroke weight, eliminate and clean up anchor points, and get rid of the stroke on the round part of the "d". |
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| The two logos above are the ones that I like the best for the illustrative design. They are slightly different- I am having a hard time deciding whether I like the one with the nose or without. Suggestions? |
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| Here I was playing with the use of negative space. I am always drawing hair in my sketchbook so I tried explored a "hair inspired" design. |
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| The first version of the fox logo. |
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| This is the first design that I really liked. I was going for something that had an organic, art nouveau style to it. I decided that I was not letting myself explore other design options so I drew a lot of new, completely different designs, just to see if I might come up with something I like better. |
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| This is the logo that I picked from the newer designs. And I do like this design better. It is cleaner and more sophisticated than the first design. I am still keeping some of the art nouveau influence with the curves and tapering lines. I drew two versions of this design. |
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| This is the version I like the best. I am sure that I will tweak it in illustrator; I might shave off the sharp point at the top of the "C" to see if a curve fits better. |
